One of the vital steps in creating an SEO campaign is
strategizing and goal assessment. Our keyword research department will analyze
the market and the competitors related to your business in defining those
keywords and goals to increase your online success while keeping in mind:
·Quantity of daily searches
·Branding perception of your
business and market
·Conversion rate of each
keyword
·Geographic and demographic
target
·Major search engines market
share
·The significance of both
broad competitive key phrases and long tail converting phrases
·The competition of
different keywords
·The phase that the prospect
is in such as buying phase / informational phase / research phase
·Usage for all SEO factors:
on-page code factors and content, off-page factors and linking
·Usage for PPC
(Pay-Per-Click) and advertising campaigns
The keyword research product offers a full analysis and
report of:
·The top key phrases that
are relevant to your business, website, geographical target, demographic
target, and market needs
·Daily estimates of search
quantity per key phrase in major search engines such as Google, Yahoo, and MSN
·PPC (Pay-Per-Click) prices
per analyzed key phrase
·Generating long tail key
phrases that assist with short broad competitive keywords strategizing both in
mind; “killing two birds with one stone”
·Reverse engineering of
successful competitors and authority sites
·Volume of search results
per keyword per major search engine
The keyword research product is a NECESSITY in initiating
any SEO or PPC campaign.
